Has your business still not taken a ride on the mobile marketing train? Considering Americans spend about two hours per day on their mobile devices, and one in seven people worldwide own such devices as of 2013, you may want to buy your proverbial train ticket. One out of every four mobile searches is conducted using a mobile device, and some 57 percent of users refuse to recommend companies without mobile-friendly site.
If still not convinced, check out six mobile marketing myths to sway your vote:
Myth #1: Mobile Marketing is Currently Enjoying Its 15 Minutes of Fame
Think the mobile marketing craze will be over soon? Think again. To quote Internet marketing expert Matt Bacak, “You’re simply an idiot if you think mobile marketing is not here to stay.” A bit harsh, but very true.
Myth #2: Mobile Marketing is Crazy Expensive
Many, many tools are now available to start a mobile marketing campaign without breaking the piggy bank.
Myth #3: Optimizing Websites For Mobile Marketing Isn’t Necessary
Another popular myth surrounding mobile marketing is any normal business site is easy to read on a mobile device. This is rarely the case, and most users who find your site isn’t optimized for mobile devices are unlikely to visit the site again.
Myth #4: Mobile Users Are the Same
A good number of businesses believe mobile users are limited to Millennials and Generation Y. Again, not true. According to media company Digiday, many mobile users--more than half--are 35 or older. Older generations are increasingly just as likely to use their mobile devices and bring them everywhere, so don’t dismiss them as old fogies who can barely operate a flip phone, let alone a smartphone.
Myth #5: All That’s Required For Mobile Marketing is an App
While having a mobile app for your business is definitely a good thing, it’s merely one component of a larger mobile marketing strategy. A mobile-optimized website, QR codes, and texting messaging play sizable roles as well, and put together offer many opportunities for customer interaction and loyalty building.
Myth #6: Mobile Marketing Doesn’t Apply to Small Businesses
Hardly. Mobile marketing offers a more personalized, more one-on-one experience, something the small business specializes in. It therefore makes perfect sense to capitalize on mobile marketing as a new way of talking to customers and ensuring their loyalty.
Mobile marketing isn’t going anywhere, and businesses who take advantages of its many benefits are the ones sure to thrive.