SMS marketing may be a new concept to club and bar owners, however many are finding the dramatic difference this strategy makes in terms of customer satisfaction, revenue and much more. Since text messaging is now one of the most effective forms of marketing available, let’s check out how bar and club owners can grow their SMS lists and therefore their customer base:
Focused campaigns directly targeting those interested in your particular bar or club is a strategy that meets the needs of customers. Because of such direct targeting, no resource is wasted and the right messages go to the right consumers. And since SMS marketing lists generally require opting in, you’re assured the messages you send are read by interested customers, some of whom may visit your establishment the day the message is sent.
Incentives are a huge part of attracting customers, so adding an exclusive coupon code or deal for consumers in text messages is an ideal way to get the positive response you want. Feel free to get as creative as you want, from codes that translate to free drinks to deals that include discounted entry.
Everyone is blogging these days...including bars and clubs. Use this medium to grow your client base and spread your message. Write about upcoming events and specials, holiday parties, happy hour, and anything else that’s relevant. Include funny images of employees, amusing top 10 lists, and more. Add information about text message opt-ins at the end of each blog and watch your SMS list lengthen.
Social media tools are yet another effective way of reaching consumers and letting them know about your SMS list(s). Facebook, Twitter, Tumblr, Instagram...use these tools to let people know why they should join your list and how it will benefit them.
Increase your customer base via referral bonuses. Provide existing customers with free food, drinks and other specials for referring friends and family to your business. Not only are you growing your SMS list, you’re also ensuring existing customers remain happy.
Bar and club owners are utilizing other means to let customers know about SMS lists, such as print media. Advertising in newspapers and magazines are two options, though you may want to go beyond print and use email or other means. Whatever you decide, know that SMS marketing lists are a fantastic way of increasing business as well as brand awareness.