Leveraging the power of SEO for mobile marketing purposes differs from desktop optimization in a number of significant ways. For one thing, target keywords may be shorter in length to account for the shorthand user behavior on mobile devices. It’s also important to bear in mind that mobile devices are constantly on the move, so any optimization techniques must be geared specifically towards a smartphone user base. The most essential insights to assure your mobile site is optimized for on-the-go search are provided below:
1. Google Mobile
The vast majority of desktop browsers use Google as their default search engine. With smartphones, that number is even greater, so fashion your SEO campaign to reap results on Google. Find rankings success there, and Bing and Yahoo will soon follow.
2. Local Keywords
One of the key differentiators between desktop SEO and mobile SEO is the location-specificity of smartphones. So your mobile marketing solution would be wise to take location-based keywords into account when optimizing for search. Location-specific opportunities are unique to mobile marketing, so it’s imperative that your SEO strategy factors this in.
3. Mobile Site & Map Listings
Concomitant to getting targeted keywords out there is the need for a mobile-friendly website. Come up with a different site structure for mobile devices or, even better, create an app that is easily navigable and free to use. A key part of this is ensuring your maps are functional within your site. Again, there is no better place to start than Google. List your company with Google Maps or your business will literally be off the radar for the vast majority of users. The passing trade enabled by a presence on Google Maps can be significant, especially for the food industry and other B2C impulse sectors that rely on smartphone users for much of their business.
4. Optimized Content
The search engine rankings for your mobile-friendly site or app are contingent on keyword density, so make sure your site is liberally peppered with keywords. It’s unlikely – and not advisable – that your app will have as big a structure as your desktop site, so you need to be even smarter with your use of keywords. And remember, stuff too many keywords in to your content and it will be unappealing to look at and, ultimately, will turn users off. The right amount of keywords is a balance between how much content is necessary to create a good user experience while also including the most essential mobile keyword phrases.
According to recent studies, 15% of retail commerce has been conducted on mobile devices this year. This is why incorporating SEO into your mobile marketing solutions is so important. A good mobile search campaign in conjunction with SMS marketing will ensure your business is engaging with smartphone and tablet users in an effective way. If you are yet to adopt SEO as part of your mobile marketing campaign[BC2] , start in 2014 and watch your traffic increase. If you are clueless about even the most basic requirements for an SEO campaign, hire an individual expert or an agency.