SMS API

10 posts categorized

October 16, 2014

How to Improve Text Message Security

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Mobile phone security risks are abundant with standard, unencrypted text messages among other elements of mobile use. Accordingly, more and more users are looking to encrypted phone call and text message options for privacy protection. A number of apps available for iOS and Android are designed to improve text message security, encrypting both text messages and phone calls. Let’s take a look at some of these apps, but remember no app can protect mobile devices from physical access. Unless a phone features a passcode, anyone handling the device can read messages, view pictures, check out call history, etc.

 

TextSecure and Signal

Created by former Twitter security researcher Moxie Marlinspike’s Open Whisper Systems, TextSecure allows users to message everyone on their phone list. End-to-end encryption is only available when talking to other TextSecure users; however, notifications are sent if the conversation isn’t secure. Available for free on Android, TextSecure utilizes independently developed algorithms, including those that create a new security key with each message.

 

Telegram

Described by its creators as the encrypted, cloud-based, quicker version of WhatsApp, Telegram makes it easy to share messages and media with up to 200 people at once. Choices include ephemeral chats, which are never saved, and cloud-accessible messages for users wanting to return to conversations. The “secret” chats leave “no trace” on the Telegram server.

 

Wickr 

Offering “military-grade security,” Wickr is for those who want to know their messages and photos aren’t readable past a certain time. Metadata is stripped from photos before they’re sent, and messages automatically disappear following a set amount of time after being read. The app makes customization simple and allows users to decide how many people they want to find them, create group chats, and “shred” remains of deleted files.

 

Surespot

Surespot features tools for independently managing different identities on a single device to distinguish personal and professional communications. Voice chat is also integrated, as is flexible photo control for locking, unlocking, and deleting photos from recipients’ phones. The app requires a password that cannot be recovered or reset. Users may look at one another’s public keys offline to ensure no “man-in-the-middle” attacks.

 

CoverMe

CoverMe securely stores a variety of media data, including passwords, photos and documents, and makes it possible to hide identities and phone numbers. Calling and texting with non-users is possible via the CoverMe phone plan, but only phone calls and texts with other users feature end-to-end encryption.

These and other security apps offer the text message security that businesses often require to communicate with employees and clients. And of course, they’re useful for the everyday user as well.

 

April 15, 2014

Mobile Apps: The Lifeblood of the ‘Always On’ Employee

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Back in January, Frost & Sullivan published their analysis of the state of mobile enterprise in 2013. The results bore great news for mobile marketing managers, forward-thinking businesses and, most of all, developers of mobile applications. 

The data showed that 48% of decision makers reported their companies used between one and ten mobile apps for employees. Compare that to ten years ago when hardly any workers even had company phones and you start to get a perspective on the exhilarating pace of change in the workplace.

In the year 2014 – or 7AS (After Smartphone) – nearly every white collar job is geographically flexible, and companies expect their staff to be constantly ‘on’. Likewise, most employees prefer to be kept in the loop, and those that are constantly incommunicado are considered a hindrance to getting things done.

For this geo-flexible omni-availability to work, a range of mobile apps are absolutely essential. Mobile workers are, by definition, constantly on the move, which is why mobile devices are chipping away at tasks once reserved for desktop and laptops. From the economic perspective, app-centric devices increase in value as the number or useful apps installed rises. The smarter the phone, the more productive the person holding that phone becomes. 

It’s not just fancy new apps that make mobile workers more efficient. SMS messaging is playing a huge role in the interaction between company and staff. After all, it’s far easier to respond from any location with a text.

The growth of mobility in business has only been possible since the technology has grown more sophisticated. Today, there are three main app functions helping companies work smarter:

  • Notification
  • Input and response
  • Instant action

With mobile, these attributes are more streamlined, more efficient, less glitch and just… well, better than their desktop counterparts. Businesses, employees, customers, mobile marketing managers – they all want to get stuff done more quickly and easily. If they can have an enjoyable experience at the same time, all the better. 

Eliminating steps from both sides – customer and business – is the key to succeeding. Well-designed apps achieve this step-elimination So do workers who can do their job whether they’re at home, in the office or on a plane. The message of an increasingly app-centric workforce is clear. If you’re looking at ways to pare down your operation, trim the fat and boost ROIs: go mobile.

 

 

December 22, 2013

Mobile Marketing and Search Optimization

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Leveraging the power of SEO for mobile marketing purposes differs from desktop optimization in a number of significant ways. For one thing, target keywords may be shorter in length to account for the shorthand user behavior on mobile devices. It’s also important to bear in mind that mobile devices are constantly on the move, so any optimization techniques must be geared specifically towards a smartphone user base. The most essential insights to assure your mobile site is optimized for on-the-go search are provided below: 

1. Google Mobile

The vast majority of desktop browsers use Google as their default search engine. With smartphones, that number is even greater, so fashion your SEO campaign to reap results on Google. Find rankings success there, and Bing and Yahoo will soon follow.

2. Local Keywords

One of the key differentiators between desktop SEO and mobile SEO is the location-specificity of smartphones. So your mobile marketing solution would be wise to take location-based keywords into account when optimizing for search. Location-specific opportunities are unique to mobile marketing, so it’s imperative that your SEO strategy factors this in.

3. Mobile Site & Map Listings

Concomitant to getting targeted keywords out there is the need for a mobile-friendly website. Come up with a different site structure for mobile devices or, even better, create an app that is easily navigable and free to use. A key part of this is ensuring your maps are functional within your site. Again, there is no better place to start than Google. List your company with Google Maps or your business will literally be off the radar for the vast majority of users. The passing trade enabled by a presence on Google Maps can be significant, especially for the food industry and other B2C impulse sectors that rely on smartphone users for much of their business.

4. Optimized Content

The search engine rankings for your mobile-friendly site or app are contingent on keyword density, so make sure your site is liberally peppered with keywords. It’s unlikely – and not advisable – that your app will have as big a structure as your desktop site, so you need to be even smarter with your use of keywords. And remember, stuff too many keywords in to your content and it will be unappealing to look at and, ultimately, will turn users off. The right amount of keywords is a balance between how much content is necessary to create a good user experience while also including the most essential mobile keyword phrases.

According to recent studies, 15% of retail commerce has been conducted on mobile devices this year. This is why incorporating SEO into your mobile marketing solutions is so important. A good mobile search campaign in conjunction with SMS marketing will ensure your business is engaging with smartphone and tablet users in an effective way. If you are yet to adopt SEO as part of your mobile marketing campaign[BC2] , start in 2014 and watch your traffic increase. If you are clueless about even the most basic requirements for an SEO campaign, hire an individual expert or an agency.

 

March 05, 2013

Use Text Messaging To Connect With Your Eventbrite Attendees

Eventbrite-sms-marketingAnother Ez Texting SMS Marketing integration? Yes! Eventbrite makes it easy to plan awesome events. Ez Texting makes it easy to connect with your contacts. In other words, a perfect it. Our Eventbrite integration allows you to quickly and easily sync your event attendees into Ez Texting. Why would you want to do that? Already know the answer? Login to Ez Texting so sync up to Eventbrite now!

Before The Event
Short, sweet 160 character text messages are a great way to build excitement about your event. Whether you're teasing out info about the event or upselling attendees with special offers, text messaging is the perfect medium to quickly reach out.

At The Event
Stormy weather. The band is late...really late. If you've already synced your event attendee list to Ez Texting you won't break a sweat. Login, tap out a message (using our smartphone optimized site), select the Event group, and in less than a minute you can update everyone. No computer...or smartphone? No worries. Text-from-phone allows you to text your event attendees using any mobile phone.

Sms-for-events
What Else?
All the awesome SMS Marketing features at Ez Texting. Want to get the pulse of the crowd? Poll your event attendees using our SMS polls feature!

Don't have an Eventbrite account? What are you waiting for? Check out their features and then signup now!

November 28, 2012

Inbox API Code Samples Now Available In 6 Languages

New-api-code-samplesA few weeks ago, we launched our new Inbox APIs, along with PHP code samples. For a quick referesher: It's important to note that these new Inbox APIs should not be confused with our existing Incomming Messaging APIs. These new Inbox APIs are meant to allow you to manage the contents of your Inbox without logging into the Ez Texting web app.

At the time we said we'd have more code samples in a few weeks, and we're glad to announce that those code samples are now available! Check them out now:

Note! If you're already using our code samples in any other language than PHP, we've updated the shared library used by Contacts, Groups and now Inbox/Folders. Please note this if you download the zip of the library and the samples.

November 06, 2012

New Inbox Management APIs Available

When we upgraded your Inbox to include Folders last week - we actually did a whole lot more work behind the scenes. Why? To let you manage your Inbox (and of course your new Folders) using our REST API. It's important to note that these new Inbox APIs should not be confused with our existing Incomming Messaging APIs. These new Inbox APIs are meant to allow you to manage the contents of your Inbox without logging into the Ez Texting web app. The New APIs allow you to:

Check them out in the REST API Docs.

Looking for Code Samples? We've got them available in PHP over at GitHub. We'll be posting them to the Ez Texting Developer Center in all of the usual languages as soon as we can.

Learn more about our SMS API at the Developer Center.

September 11, 2012

New Code Samples For The Groups & Contacts APIs - C#, Java, Perl, Python, Ruby!

Back in June we rolled out new APIs that allow you to manage the Contacts and Groups in your Ez Texting account. While most people like to use our SMS API to send text messages without using our web app at all - for those of you who want the option to integrate via API and utilize Contact & Group management you can do just that.

Like we said, these APIs have been available for a few months now - but today we're releasing new code samples in 5 more languages to help you get started:

PHP code samples for these APIs are also available.

...

Octocat

Our full libraries of code samples are also now available to fork and download at Github. Check out our Repos @ https://github.com/EzTexting/

January 11, 2012

Ez Texting + Zabbix For Simple SMS Based Server Monitoring

Zabbix_logoLast year we worked with the team at Zabbix SIA to integrate Ez Texting's SMS Services into their popular server monitoring solution, which we announced back in April. Today we're pleased to announce that we're extending our partnership. Over 100 Zabbix clients quickly adopted seamless text messaging alerts and this year we expect many more to do so as Zabbix continues to grow with major releases planned, and we continue to build out our APIs.

Read the entire release to learn more about server monitoring using Zabbix and text messaging.

July 13, 2011

New Code Samples For The REST Text Messaging API

A few weeks ago we released a new REST API to use our text messaging gateway. To make it easier to get started with our REST API we've just added code samples in six popular languages:

  • C#
  • Java
  • Perl
  • PHP
  • Python
  • Ruby

Check out the code samples here and the documentation for the API here. Visit the Developer Center to learn more about our SMS API.

November 12, 2010

Have You Checked Out Our Ruby Gem For Your SMS Needs?

Hundreds of developers have added text messaging to their Ruby applications using our dead simple text messaging gem. Check it out at our Developer Center.