For millennials, it’s no longer enough to simply send a text message. There has to be some other ingredient. A video. A photo. A song. Look at any SMS thread from an under 30 and you’ll likely see a string of weird and wonderful emojis.
Now it’s GIFs. The resurgence of GIFs is something few would have predicted ten years ago. In the mid-noughties, GIFs were outdated, a relic from Web 1.0. As soon as the internet had been around long enough to start witnessing retro fads, the GIF was back with a vengeance.
A new iPhone app is helping users easily find and share animated GIFs in order to express their emotions via SMS. PopKey takes advantage of Apple’s GIF-supporting Messages app in true style.
It’s not the first GIF app, per se. Ultratext and others have come before it, but PopKey is the first to successfully integrate GIFs into a text messaging keyboard, without having to open a separate app. Here’s how it works:
Users switch to the PopKey keyboard and search for an appropriate keyword. The results returned will be a list of static images which, once clicked on, will preview the GIF as a thumbnail. Simultaneously, PopKey copies the animation to the phone’s clipboard for easy pasting. Even if you like a particular GIF but opt not to use it, the app saves it in a favorites folder for easy future access.
There are a few drawbacks. PopKey’s GIFs aren’t particularly high-res. The app chooses speedy transmission over quality. And although you can upload new GIFs to the app, it requires you to grant access to your contacts and invite them to the service – something not everyone is willing to do. It also brands every GIF with the PopKey logo. Understandable, but slightly annoying.
But compared to emojis, PopKey’s GIFs get the job of conveying emotion done with a little more style, and a cool retro flourish.