Back in January, Frost & Sullivan published their analysis of the state of mobile enterprise in 2013. The results bore great news for mobile marketing managers, forward-thinking businesses and, most of all, developers of mobile applications.
The data showed that 48% of decision makers reported their companies used between one and ten mobile apps for employees. Compare that to ten years ago when hardly any workers even had company phones and you start to get a perspective on the exhilarating pace of change in the workplace.
In the year 2014 – or 7AS (After Smartphone) – nearly every white collar job is geographically flexible, and companies expect their staff to be constantly ‘on’. Likewise, most employees prefer to be kept in the loop, and those that are constantly incommunicado are considered a hindrance to getting things done.
For this geo-flexible omni-availability to work, a range of mobile apps are absolutely essential. Mobile workers are, by definition, constantly on the move, which is why mobile devices are chipping away at tasks once reserved for desktop and laptops. From the economic perspective, app-centric devices increase in value as the number or useful apps installed rises. The smarter the phone, the more productive the person holding that phone becomes.
It’s not just fancy new apps that make mobile workers more efficient. SMS messaging is playing a huge role in the interaction between company and staff. After all, it’s far easier to respond from any location with a text.
The growth of mobility in business has only been possible since the technology has grown more sophisticated. Today, there are three main app functions helping companies work smarter:
- Input and response
- Instant action
With mobile, these attributes are more streamlined, more efficient, less glitch and just… well, better than their desktop counterparts. Businesses, employees, customers, mobile marketing managers – they all want to get stuff done more quickly and easily. If they can have an enjoyable experience at the same time, all the better.
Eliminating steps from both sides – customer and business – is the key to succeeding. Well-designed apps achieve this step-elimination So do workers who can do their job whether they’re at home, in the office or on a plane. The message of an increasingly app-centric workforce is clear. If you’re looking at ways to pare down your operation, trim the fat and boost ROIs: go mobile.