SMS Marketing Ideas

207 posts categorized

December 27, 2015

What Will Happen to Mobile in 2016?

 

274471445


What’s to become of the mobile market in 2016? Said market certainly isn’t going anywhere, and plenty of innovations and changes are expected. Overcoming various hurdles is also in the mix, and with that in mind, check out a few mobile predictions for the New Year: 

 

Messaging App Marketing

Facebook Messenger and WhatsApp are on their way to having 1 billion active users monthly. More services and marketing opportunities will be added to both messenger services in 2016, giving marketers the chance to further break from traditional advertising and come up with unique options. 

 

More Mobile Payments

Paying for, well, anything through smartphones is something that will likely continue in 2016. Apple Pay, Samsung Pay, Android Pay, and similar mobile payment possibilities are set to become standard smartphone features, however undoing years of paying with cash, debit cards, and credit cards as opposed to swiping a smartphone takes diligence. Mobile wallet incentives such as coupons, rewards and loyalty perks, and similar discounts will therefore be required if this form of payment is to really take off. 

 

Increased Data Release

Consumers are predicted to allow more personal data release in 2016, though whether they’ll do it willingly is up for debate. The “convenience and value” of the connected world is something consumers like a lot, so the release of more personal data to publishers and marketers is a distinct possibility. 

 

On-Demand Delivery and Small Businesses

Small businesses will get in on the on-demand delivery action in 2016, something that’s mainly been reserved for corporations and other big businesses. Food ordering, package delivery, and similar easy-to-use services are great for small businesses, and something more of them will utilize in the New Year. 

 

Facebook=Entirely Mobile

The days of checking out Facebook feeds through laptops are increasingly coming to an end, with the social media juggernaut set to become “entirely mobile.” In Q3 2015, 78 percent of Facebook’s $4.3 billion in ad revenue worldwide was due to mobile, and many of the site’s users log in through their phones anyway.

 

Stronger Cybersecurity 

The creation of more cloud-based services and more consumers relying on their phones to purchase goods and services means strong cybersecurity is a must. Small businesses should take note of cybersecurity options, as more cyber attacks are predicted for small businesses in 2016. 

 

Battle For “Mobile Moments”

In a blog for Forrester.com, analyst Thomas Husson called mobile moments the next “battleground” among marketers. 

“Mobile moments – a time when consumers picks up their mobile devices to get what they want in that moment of need – are the next battleground where to win, serve, and retain customers,” he writes. “Mobile experiences are too static today and leverage too little consumer context. As customer expectations of convenience escalate in 2016, the pressure will be on firms to tap new technologies to serve customers in context where they already are – not where brands find it convenient to serve them. Firms must look to use context both to assemble and deliver experiences dynamically on their own and third party platforms.

“In particular, we expect alternative ecosystems beyond Android and iOS to emerge. With consumers using fewer or more integrated apps, new mobile platforms that offer a more relevant experience such as WeChat in China or Facebook Messenger in the US are quickly accumulating power as the owners of vast audiences and rich data about those consumers.” 

 

December 22, 2015

Google Brings App Streaming to Mobile Ads

 

Depositphotos_9056799_xs

Google launched a new way to find information last month, even if such information is locked up tight within a mobile app. The search engine’s “Trial Run” gives consumers 60 seconds of playtime before deciding whether they want to make the app a member of their home screen. Google made it so advertisers pay only when a consumer installs the app rather than every time someone opts for a trial run. That way, advertisers are paying for those truly interested in the game, not consumers who download on a wing and a prayer. 

"The immersive demo increases the likelihood that an install is coming from someone who enjoys playing the game," according to the blog post written by Google director of mobile ads Sissie Hsiao and product manager Pasha Nahass. "Users get a taste of the game before going through the download process, and the app developer attracts better qualified users who've chosen the game based on their experiences in the app."

The format is designed to offset recent Google research that found one in four downloaded apps never gets used. Trial run ads are currently behind one third of all mobile app revenue, with advertisers very willing to pay more for them because they result in actual downloads. Of course, if the consumer downloads and ignores the app in question, it’s not worth much to advertisers. This new option subsequently offers the chance to increase brand awareness by ensuring the person will (probably) use the app. 

 

Changes to Interactive Ads

Google also announced an HTML5 ad for interactive interstitial ads. The idea is to create a customized user experience designed specifically for every advertiser’s app. The search engine touts the ads as providing creative freedom to advertisers who utilize HTML5 as opposed to a standard template. Interstitial ads give advertisers the chance to display products through galleries and point out personal branding options. Global fashion retailer Zalora, for example, is using the feature so consumers can swipe for exclusive offers. 

"We understand that experiences on mobile need to be made for mobile, and an ad is no different," Hsiao and Nahass said. "We're continually exploring new and better ways to build out interactive formats for the small screen."

Both of these possibilities are still in the beta testing stage and therefore available to a handful of advertisers. 

“You can buy ads, you can get apps installed. But a lot of apps are used once or they’re never used, even after they’re installed,” Hsiao noted, emphasizing that the formats are designed to pair app developers with the right users. “We found that 1 in 4 apps is never even used, and there’s often this ‘try once’ experience, and then [the app is] never used again,” Hsiao adds.

Google noted that app developers interested in joining the beta should contact their account managers. 

 

November 30, 2015

What Does the Mobile Messaging Boom Mean for the Customer Service Industry?

 

Depositphotos_6156719_xs

When you need to get a hold of a customer service representative at your bank or another business, do you often feel your only choices are waiting forever on the phone or getting lost in a barrage of “press one for this” and “press two for that” options? Sometimes, these options don’t even get you to the person you need to speak with.

Instead of waiting around on the phone for hours, or getting a wrong department or being hung up on, consumers are finding mobile messaging an effective customer service solution. And, they’re loving the convenience of taking care of issues via mobile, so that they can go about their business while they wait for someone to solve their problem.

Is mobile messaging the way of the future for customer service? Let’s take a look at how SMS messaging might be the best way to communicate with companies going forward.

 

Customer Service and Changing Times

Traditionally, consumers have experienced many troubling scenarios with customer service reps, including phone calls that were never answered, dropped phone calls, poor connections to overseas call centers, and calls that did not get to where they were supposed to go after being led down a rabbit hole of “press” options. These customer service experiences are certainly not desirable service experiences for the customer. They’re nightmares that have the potential to turn off consumers from engaging with a brand.

Regardless of how much, or how well, a business markets its products or services, if its customers can’t get help when they need it, consumers likely turn away from the brand. Brand loyalty is only a possibility when a company can help a customer appreciate its products and services. To increase brand loyalty, many companies are turning to text messaging as a way to easily and effectively communicate with their customers.

 

Why Mobile Messaging?

Consumers have pretty much created the new wave of customer service communication for themselves. They are demanding mobile messaging as a customer service option because they feel more in control when they can simply leave a message as they would to a friend, and then have a person get back to them via text. There’s no hanging on the phone, no navigating customer service forms on websites, no hang-ups without having a question heard, and none of the other traditional customer service problems. Consumers like being able to use iMessage, Facebook Messenger, and other messaging apps to state their issue and go about their lives as the business looks into the problem and gets back to them.

Of course, this only works when a company puts structures into place to receive mobile messages and sets aside time to diligently reply to mobile messages—a task that many businesses have dedicated themselves to. As consumers show they don’t have the time, or the inclination, to deal with customer service issues of the past, companies are listening and making mobile messaging to customer service a reality to build brand loyalty.

November 14, 2015

What Are 'Mobile Moments' and How Can They Help My Mobile Marketing Strategy?

 

Depositphotos_8000805_xs

Christmas shopping used to be a hectic business. Typically, a day or two was set aside sometime in between Thanksgiving and Christmas Eve - depending on how organized you were - in order to head to the mall and fight the crowds for the ever-dwindling supply of gifts. 

In the age of the smartphone, everything has changed. From browsing to buying, every stage of a transaction can now be performed on a mobile device. According to recent Google research, 54% of holiday shoppers will use their smartphones to shop throughout the season, and smartphone-based commerce has gone up by 64% over the last year. In fact, almost a third of all online purchases now happen on mobile phones.

So how can your mobile marketing strategy benefit from this continuing trend towards smartphone commerce? The key is understanding how people use their devices. 

A recent study claimed that people use their smartphones as many as 150 times in a single day, spending around a minute on each ‘session.’ A rounded mobile marketing campaign will tackle each and every kind of activity: text messages, emails, social media and web searches. Because each session is typically so brief, the trick is capitalize on these ‘mobile moments.’ 

Mobile moments - or micro moments - are those brief snatches of time when people turn to their smartphone in order to take a specific action, like finding the answer to a question, booking a plane ticket, downloading an app or buying something online. Mobile users approaching these moments have an express, immediate intent. That intent may be to buy. It may be to browse, or compare user reviews. But whatever the reason shoppers turn to their phones, your business should take the opportunity to be there - and be useful. Here’s how:

 

Comprehensive Online Listings

Google’s research shows consumers are 38% more likely to visit and 29% more likely to buy from companies whose online directory listings are complete, up-to-date, and accurate. Further, you should regularly update the listings with seasonal info and include images and business hours. The more information you can parlay in your listings, the better.

 

Predict Expectations

The digital marketplace is a diffuse, niche-led realm, and users will respond to a wide variety of different messages. The key to a successful mobile marketing plan is recognizing which message will have the most impact on which user. For text message sign ups, location-based notifications are a solid way of reaching potential customers at the moment they’re most likely to buy. Throw in a discount, and suddenly you have a customer with two compelling reasons to visit your outlet: 1)they’ll save money, and 2) they’re within walking distance. 

 

Take Advantage of the Holiday Season

Many retailers live and die by Q4, when the annual spending bonanza kicks in, with more people buying more stuff than at any other time of year. That’s why now - before Thanksgiving - is the perfect time to implement changes to your mobile marketing strategy. Invest in a mobile friendly website and start promoting festive deals so you can hit the New Year with a running start.

October 02, 2015

How to Identify the Right Mobile Niche for Your Brand

Shutterstock_114422482
 

Businesses that are succeeding today are using mobile technology to do so. They’re harnessing the power of mobile apps, mobile search, and text messaging to tap into consumers’—and other businesses’—demands. They’re also embracing mobile technology because it is effective, and it can no longer be ignored. Gone are the days when businesses could afford to forgo mobile technology due to cost or lack of understanding. Today, whether you’re already using mobile technology to advertise and grow your business, or are new to the game, you need to be identifying the right niche for your brand and reaching out.

To identify the right mobile niche for your brand, you first need to determine who your customers are, what devices they’re using, and how they’re utilizing mobile technology. Then, you need to position yourself as a company that’s mobile friendly and knowledgeable, and you need to supply what your customers are demanding.

Let’s take a look at a few ways in which businesses are identifying the correct mobile niches for their brands and seeing success:

 

When Public Opinion Matters

Mobile marketing to smartphones and tablets can help build a brand’s reputation or save one that’s damaged. The right mobile marketing techniques can increase customer count and shift negative perceptions of a company. 

Take, for instance, a business like a hotel or restaurant. These types of companies are prone to receiving negative feedback from disgruntled customers, many of whom document their anger and frustration online. These businesses benefit from mobile customer service techniques that bring a warm and fuzzy feeling back to the customer. Mobile marketing in these circumstances can include texting discount codes to customers and offering easy booking from tablets and smartphones. 

Brands that have been associated with more traditional marketing techniques, like banking, can utilize mobile marketing strategies to appear more contemporary and current. Recently, we’ve seen an increase in the number of banks offering mobile banking as a way to keep customers satisfied. Businesses that want to compete today need to be where their customers are. And, they’re on their mobile devices.

 

Mobile Devices to Meet a Specific Need 

Along with the rapid increase in mobile device usage, we’re seeing an increase in the types of mobile devices available and their usage possibilities. This is making it easier for businesses to come up with products and services specifically targeted to help other companies. 

New and unique niche market opportunities have arrived because of the ease of use of mobile devices. Crime scene investigators, trucking companies, and even pavement manufacturers are making the most of mobile technology and offering solutions that have never seemed possible. Those investigating crimes can use software applications to scan tablets and smartphones for important information. Truck drivers’ driving behavior, speed, and other stats can be monitored by their company via tablet. Sensors embedded in pavement can now be monitored, and tests can be analyzed easily via mobile technology.

Today, mobile technology offers opportunities for nearly all businesses—you just have to find the right method for you.

August 28, 2015

How to Reach Students with Your Mobile Marketing Campaign

Shutterstock_150587615
 

There’s a good reason marketers scramble to get the attention of college students. Sure, they’re increasingly hard to reach, but according to a new eMarketer report, college students are “poised to out-earn and outspend non-college millennials for decades to come.” 

There are 19 million college students in the US, and nearly all of them are mobile users engaged in multiple social networks. These networks have become the primary playground for creative marketers, as they bypass traditional media buys with shareable content. 

 

The Social Student 

College students aren’t just looking to be entertained. According to the report, students are influenced to buy by several factors including peer recommendations and money-saving discounts. While this may or may not be surprising, it does speak to the tech-savvy side of millennials—marketers can’t just throw money at targeted mobile displays or video. A student-targeted mobile marketing campaign needs to be cleverer than that.  

According to Michael Hanley, an advertising professor at Ball State University, “About 65 percent of students report receiving mobile ads, and 70 percent of them don’t like it.”

Social campaigns are the remedy to this marketing problem. Matt Britton, CEO of MRY, a creative and technology agency headquarter in New York, said, “The most effective form of social media marketing is always creating content that’s highly shareable.” 

 

Short and Sweet 

To keep marketers on their toes, the sharable content should also be compact—small enough to consume within the restrictive space of mobile screens and short attention span of the college user. 

“When you think about people on their phones,” Britton continued, “they’re scrolling so quickly that if you try to come up with long-form content, they’re not going to take time to read it.”

Some apps are built for this kind of content; SnapChat and Vine, for example, proliferate this kind of content with an emphasis on creativity and viralability. Marketers simply have to find ways to appeal to students from within these and other social networks to succeed in communicating new products and services. Explore what these apps can do for your next mobile marketing campaign.

 

Say Less, Show More 

Britton also advises the use of imagery as a means to communicate more effectively within the time and size constraints. Instagram is one app that has defined the practical use of creative imagery to build brand recognition and communicate sales and discounts. Moreover, GIFs have recently increased in popularity across nearly every social media channel, which really drives home Britton’s point.  

Does this mean the written word is doomed on the Internet? As far as marketers are concerned, it would seem so, with long-form content being replaced by hashtags and images that are presumably worth 1,000 words. As for the students, most of their reading must get done in textbooks. 

 

 

August 18, 2015

Here’s What Your Digital Marketing Campaign Should Look Like

Shutterstock_303249410
 

SMBs are constantly looking out for convenient, affordable and effective marketing methods. But in order to make digital marketing work, you need to understand how each  marketing strategy operates. With that in mind, let’s take a look at the main strands of an effective digital marketing campaign:

 

SEO

The digital marketplace is crowded, so visibility is one of the first - and toughest - challenges a business faces. Creating a strong SEO strategy requires detailed research of your industry and target market, and a thorough knowledge not just of your products, but how the majority of people will search for them. Establishing which keywords you will target is the first step. Next, your onsite strategy (that is, for your own website) should incorporate enough keywords that the search-engine bots know what you’re all about, but not so many that it affects the fluency and style of your content. Your offsite strategy pertains to how external web spaces refer to your site. That means accruing inbound links and promoting your brand via guest posts on other industry websites. A diverse SEO strategy is the most effective in terms of boosting your rankings in the Search Engine Results Pages (SERPS).

 

Mobile

Mobile marketing is the process of reaching an audience through smartphones and tablets. It could be in the form of native technologies like SMS messaging and voicemail, or amending existing web content to make it more ‘mobile friendly’, or, if you have the budget, via apps and other types of software. There are many ways to reach people using mobile marketing. A solid mobile marketing campaign encourages users to visit your site and social media pages.

 

Social Media

Social Media has been a huge boon for SMBs. Even on a very tight or non-existing marketing budget, entrepreneurs can use social media to good effect. Most of the big social media players - Facebook, Twitter, Instagram, LinkedIn - are free and easy to use. 

 

Blogging

Regular blogging is a good way to establish authority in your industry. It constantly increases the size of your website by adding fresh, relevant content, adding value even if you don’t command a huge readership. But a truly compelling, well-written blog containing original expert opinion will give your brand credibility with competitors and customers.

 

Email

It’s not the first port of call for marketers any longer, but email should still form part of a multi-channel marketing strategy. For getting rich content out to large numbers of people, it’s hard to beat. Be sure to use it to full effect, offering something of value with every email. As with SMS marketing, email marketing demands a lightness of touch, so avoid sending emails much more than once a month.

 

August 13, 2015

SMS Concierge GoButler Wins $8m in Funding

Shutterstock_301115774
 

Wouldn’t it be great to have a personal assistant? Apple’s digital concierge called Siri was supposed to set your appointments, make it easy to access information, and recommend places to eat nearby. But that’s not exactly how most of use Siri. Instead, we ask her for bedtime stories and other ridiculous queries—our dreams of virtual assistance took a few giant leaps back. 

GoButler is looking to make up some lost ground. Using basic SMS messaging, GoButler connects users with “heroes,” or trained employees of GoButler that assist with fulfilling just about any request. The service is free and claims to be able to handle even the tallest order, so long as it’s legal.

If this sounds familiar, that’s because this isn’t a novel idea. Similar products already exist like Magic, an app used primarily on the West Coast with the same general SMS-based premise. So what makes GoButler different?

 

How GoBulter Stands Out from the Pack

To start, the originally Berlin-based startup has just locked down $8 million in series A funding; this corresponds with the app’s recent release from beta and introduction to several new markets including the US, Canada, UK, Germany, Austria, and Switzerland. 

GoButler also just moved its headquarters to New York City, where the company plans to develop technology to improve the automation aspects of the service. Moreover, the move was not coincidental. The GoButler team is prospectively looking to take over the East Coast, a current gap in the virtual assistant market, with the hopes of beating out its competitors as it improves the software and grows the user base.  

The startup’s founder and CEO Navid Hadzaad acknowledged that virtual assistants are already available in the app store but rejects any notions that GoButler is a specific clone; Magic and GoButler were launched just 3 weeks apart from each other.  

All three founders of GoButler—Navid Hadzaad, Jens Urbaniak and Maximilian Deilmann—were previously employed by the successful German tech company Rocket Internet; however, upon completing the app, each quickly left his job. 

Ironically, Rocket Internet’s Global Founders Capital was one of the key contributors in the series A funding that took place just a few weeks ago.  

Since launching earlier this year, GoButler reports 100,000 users with nearly 1 million requests made so far. There are currently more than 120 operators working around the clock, assisting with a variety of requests from pizza delivery to purchasing plane tickets. 

Navid maintains the company will remain free to users as it grows in the US and abroad, with some discussion of affiliate programs circulating in the near future.

The emphasis on SMS messaging in several recently developed apps is not surprising. Multiple reports indicate that texting is the number one feature used on all smartphone devices across nearly every age demographic. Texting, for many people, is more comfortable and convenient than using multiple apps. If this remains true and apps like GoButler and Magic proliferate, texting may finally become the personal assistants we wanted but never thought we would have.  

August 10, 2015

How to Create a 'Joined Up' Marketing Campaign

Depositphotos_19577257_xs
 

According to a report released by Interactive Media in Retail Group (IMRG) online retail purchases accounted for 24% of all retail sales in 2014. This number is up 14% from 2013, as well as the average basket value, which increased by 4%. 

Consumers are making more purchases online than ever before, and retailers are looking for ways to capitalize on this growing trend—in particular, how to link digital marketing with a customer’s physical experience in retail locations around the world.

Also noted in the report, customer experience ranks highest among retailers looking for positive growth in 2015. By focusing on improving a customer’s experience both online and off, retailers expect to see continued growth in online purchases—uniting digital efforts with the real retail world.  

One way retailers are able to this is with beacon technology, a Bluetooth device that connects with a customer’s smartphone based on proximity. Retailers can place these beacons in store entryways, on shelves or near checkout to offer instant rewards, promote special campaigns, or favorable discounts to loyal customers.  

Another example, and perhaps one of the easiest to implement, is the use of marketing hashtags to push consumers into a digital conversation. This is particularly effective with physical advertisements (billboards, TV commercial or radio ads). A hashtag used in the right place at the right time can be tremendously effective at provoking curious consumers to venture online, particularly on mobile where most social interaction takes place.  

SMS messaging or texting is another positive rout many retailers are taking to engage more intimately with their consumers. The upside to texting is that it’s immediate, highly effective at gaining responses and allows consumers to feel more directly connected with a retail company. 

Most importantly, proponents seeking a unification of the digital gap believe respect for the end user (thoughtful and relevant communications) will be significant in the process of developing a lucrative online sales funnel. Some marketing companies strictly focus on the mobile devices; its capacities and limits, which doesn’t align with improving a customer’s experience. 

Finally, 61% of retails agree that cross-channel marketing will be a focus in 2015. This means managing an integrated and thoughtful campaign that carries across several marketing mediums. By developing a cohesive message that points in a singular direction (towards more sales) the link between digital and reality will likely grow smaller.

August 09, 2015

10 Mobile Marketing Case Studies to Pay Attention To

Depositphotos_8000805_xs
 

Whether you’re looking for hard facts on mobile marketing or creative inspiration to help launch your next campaign, these ten businesses showcase the very best mobile marketing has to offer. 

 

TAO Nightclub

This Las Vegas dance club seized the night with a VIP text message that went out to 2,000 subscribers on a slow evening. That same night, the club had 220 more attendees who, in addition to the cover charge, each spent $20 on drinks. The club made a cool $6,170 extra dollars that night, proving that impromptu campaigns can be incredibly effective.

 

RedBox

Using multiple forms of marketing including kiosk advertising, email, and social media, RedBox was able to increase its pool of mobile subscribers in just ten days. The campaign was called “10 Days of Deal” and encouraged customers to opt in via text for a chance to win a discount on their next rental. The customers saved some money and RedBox generated more than 1.5 million text messages to users in ten days. 

 

PETA2

PETA2 is a youth-based subgroup of People for the Ethical Treatment of Animals (PETA). During Warped Tour, PETA2 solicited concertgoers to text “BUTT” to a short code that subscribed users to PETA2’s “Animals Don’t Smoke” initiative, which is aimed to stop cigarette testing on animals. Participants were rewarded with shirts and hats for opting in. Once subscribed, new users were texted information urging them to send their support for a ban on cigarette testing to the FDA. More than 25,000 people joined this mobile initiative. 

 

Texas Roadhouse 

This popular western restaurant began a six-month mobile marketing pilot at 20 locations in an effort to boost their mobile subscriptions. The “TextUs Loyalty Club” offered patrons a free appetizer in exchange for the opt-in. Forty-four percent of customers were willing to provide personal information in exchange for the reward. Roadhouse’s campaign was largely successful, generating an average 17% redemption rate during the test period. 

 

Dunkin’ Donuts 

Dunkin’ Donuts is popular throughout the U.S., but a regional campaign in Boston proved successful for this quick-service restaurant. Using radio and Internet advertising, the company was able to capture 7,500 new mobile subscribers—17% of those new subscribers forwarded the messages and promotions to a friend, increasing the Boston area’s store traffic by 21%.  

 

Papa John’s Pizza 

A U.K. branch of the widely popular pizza chain Papa John’s pushed a campaign to its current mobile subscribers offering discounts on pizza. In the three weeks the franchise ran the campaign, overall sales increased by 33%.

 

Red Cross

Even nonprofits are getting in on the mobile marketing action these days. The Red Cross, collected donations after Hurricane Sandy, which was reported to have caused an upwards of $50 billion dollars in damage. By linking the donations directly to a user’s phone bill, the donation process was streamlined and easier for the average person to complete. Twenty percent of all the donations raised by the Red Cross’ effort were from text messages. 

 

Pizza Hut 

Geofenceing is a digital perimeter that sends text messages to subscribers based on a user’s proximity to the geofence. Pizza Hut in the U.K. set up geofences within a half-mile of each of its 340 store locations. On average, these stores were 142% more efficient at increasing incremental sales, 4.4 times more effective than TV ads, and 2.6 times more effective than online ads. 

 

Blumish Irish Cider

Blumish Irish Cider also elected to use a geofence to target males between the ages of 18 and 34. The campaign shot out a text message when a target was within a half mile of a pub that served the company’s cider. More than 1,000 pubs were used in this geofence project. When activated, the text message would text a map with the location of the pub and point the user in the right direction. During a month-long period, 77,00 text messages were sent out, and the user engaged these messages nearly 50% of the time. What’s more, 25% of those who received the text message actually went out and bought a cider from one of the locations. 

 

Six Flags

In Maryland, Six Flags used text-to-win contests and mobile alerts among its target demographic of teens to boost attendance. They advertised the contests with social media, in park advertisements and radio promotions and received 5,000 new mobile subscribers. These subscribers were sent VIP ticket sales info, park information, and weather updates. The park saw a direct increase in attendance from teens as a result of this campaign.