2 posts categorized "Sports"

The Houston Texans, a national football team, have recently announced a two year promotion which ranges from sending injury notifications to updates regarding who just landed a touchdown via SMS messages.  McDonald’s, MasterCard and Whataburger have signed on to sponsor this mobile marketing program and their advertisements will be broadcasted across the field.

Here is a screen grab from one of the McDonald's sponsored polls. 

To read the entire article, click here.

To learn more about mobile marketing, visit Ez Texting.

If you subscribe to DirecTV's Sunday Ticket package of NFL games and you own an iPhone you're in luck:

Fans hoping to watch NFL games outside of their local TV market can now plug right into the action on Apple Inc.’s iPhone. According to the company, a wi-fi link or access to a 3G network is required.

With commercial advertisers losing money hand over fist through conventional broadcast means, the new emphasis on mobile coverage for DirecTV is likely just the first step of a greater mobile presence for the future of satellite television service.

Read more @ Mobile Marketing Watch