Studies

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July 03, 2016

Research Shows 'Texting Rhythm' in Brainwaves

 

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A new study shows that texting can change a human’s brain waves. According to researchers, people who use their smartphones to send text messages have what’s referred to as a “texting rhythm” that’s detectable upon evaluation of their brains.

Little is known about the neurological effects of smartphones on humans, aside from this bit of fresh fodder; but scientists are coming to find out more about how our brains function while using the devices. The study analyzed data from 129 participants, all whom were monitored for more than 15 months via video footage and electroencephalograms (EEGs). It found the unique “rhythm” in about one out of five participants, all of whom had their brain waves monitored as they used their smartphones to send texts.

 

The Mayo Clinic Study

Researchers working at the Mayo Clinic in the United States found this “texting rhythm” after asking study participants to take part in various activities using their smartphones, such as sending normal text messages, tapping their fingers on their devices’ screen, and using the phones’ audio telephone capabilities. All of these tasks were to evaluate cognitive and attention function.

Only sending text messages caused the brain rhythm to change in study participants. Researchers think that it’s the combination of auditory-verbal and motor neurological activity, combined with mental activity, that creates these unique brainwaves. Further, there seems to be no correlation between the “texting rhythm” and the participants’ demographic profiles, such as gender, age, detection of an existing brain lesion, or epileptic history.

 

Further Findings Including iPad Use

William Tatum, director of the epilepsy center and the epilepsy-monitoring unit at the Mayo Clinic, led the study and says that the new brain rhythm is largely connected to a vastly distributed network that is increased by emotion or attention. He states that the “texting rhythm” is an “objective metric” of the human brain’s capability of processing non-verbal data while using an electronic device.

Researchers hypothesized that the “texting rhythm” might only be found in participants using mobile devices that could fit in their hands, because these devices have small screens and require greater concentration. They saw, however, that the rhythm was also present in the participants who messaged on iPads. 

 

Can We Use This Data to Reach Any Conclusions?

The Mayo Clinic study could provide significant implications when it comes to conversations about interfacing with computers and even driving. Tatum says that we now have a biological reason to refrain from texting and driving. Texting changes brain waves, so people (especially heavy-texting millennials) need to avoid doing so while operating a car.

Tatum also states that there is a lot more research that needs to be done to understand the brain responses generated when a human sends a text. The complete Mayo Clinic study was published in Epilepsy and Behaviour, a medical journal.

July 01, 2016

84 Percent of Millennials Act on Mobile Push Notifications

 

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If you’re a business owner, the fact that 84 percent of millennials act on mobile push notifications is something to definitely capitalize on...and quick. The location-based mobile platform Retale commissioned a study on the subject in September of 2015, which polled 500 millennial adult men and women age 18-34 years old all over the United States. 

The study found that 94 percent of the millennial generation use location-based services, or apps that identify a person’s location. Retail establishments and brands frequently use such apps to send consumers information about products and services at stores near their locations. These services are a bit more popular among millennial iPhone users at 97 percent than they are among millennial Android users at 93 percent. 

 

Acting On Push Notifications

Some 84 percent of millennials respond to push notifications. Engagement following push notifications from brands is high at 83 percent, with men more likely to follow through on push notifications than women at 86 percent and 79 percent, respectively. Some 89 percent of millennials will act on push notifications from favorite brands, with men again more likely to act than women at 91 percent and 85 percent. As previously mentioned, iPhone users are more active on mobile devices in terms of push notifications than their Android counterparts at 92 percent and 86 percent. 

 

Preferred Info

In terms of the types of information millennials like to receive when push notifications pop up, most want deals and discounts (shocking!). Coupons, “instant” deals, customer rewards, sales, and new product information are among the favorite push notification topics, as are store locations, hours, and in-store guidance as to where products are located. Receipts following purchase completion are also among preferred push notification information. 

 

Reasons for No Response

When asked about reasons for not responding to push notifications, millennials cited lack of relevance, intrusion/too many notifications, poor timing, and lack of deals. Considering that 80 percent of millennials look at their devices first thing in the morning and 78 percent spend two or more hours on their devices each day, businesses having issues engaging consumers with push notifications should revamp their mobile marketing strategies.

 

Mobile Marketing Campaign Tips

Whether you are looking to revitalize your push notification strategy or are otherwise working on a new mobile marketing campaign, consider the following tips to help you get the most from your efforts: 

 

  • Text Instead of Call: Millennials might spend half their lives on their phones, but that doesn’t mean they want you to call them and interrupt their days. Opt for SMS messaging instead and go the non-invasive route. 
  • Get Personal: The millennial generation is used to brand customization and essentially getting what it wants when it wants it. Personalize your campaigns based on demographics and buying interests to pique millennial interest. 
  • Think About Security: Security is a constant mobile technology issue, and millennials are very protective of their personal information. Keep this in mind at all times and ensure your mobile options are safe and secure. 

 

Make push notifications work for you…. and enjoy the results.

June 30, 2016

How Mobile Technology Is Providing Food Security Data in DRC

 

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In many rural places of the world that have shortages of food, such as the Democratic Republic of Congo (DRC) where one in 10 people do not have enough to eat, the Word Food Programme (WFP) relies on food monitoring systems operated via mobile technology. In the Democratic Republic of Congo, which is the second-largest country in Africa and a land filled with fertile soil and abundant rivers, food insecurity or “the availability and adequate access at all times to sufficient, safe, and nutritious food” remains a concern and a crisis.

The Democratic Republic of Congo has been involved in wars and rebellions for the last 20 years or more. Like countries in similar circumstances, it has had its entire food system disrupted and much of its population displaced. The WFP is using new mobile technology to monitor, and provide, food in these vulnerable communities. It has been using smartphones and voice recognition software to collect food security information on a regular basis since 2014.

 

Vulnerability Analysis and Mapping (mVAM)

Vulnerability Analysis and Mapping (mVAM) is a project that 15 countries throughout the world have implemented to monitor food security. The first pilot for the program took place in Eastern Democratic Republic of Congo, and its successfully been replicated in Mugunga III, which is a site that hosts more than 4,600 people near Goma. These early mobile data collection projects in DRC will likely be copied in other areas of the province, in the months ahead, and food price collection information will be introduced throughout the nation. 

The primary goal of mVAM is to gather data on food access, price, consumption and coping mechanisms (per household level) remotely. This allows the WFP to access food security in a specific zone in a better way, and it lets the organization provide emergency help if possible. Each month, WFP employees Jean-Marie Kaseku and Mireille Hangi call nearly 300 respondents who live in Mugunga II, and they ask them several targeted and specific questions. They want to know exactly how many days out of the last seven they ate protein, fats, and cereals. They inquire about what coping mechanisms they used if they did not have enough food to eat. They hope to find out if individuals had to borrow money to eat, reduce rations so all family members could eat, or decrease daily meal intake.

 

Remote Data Collection Proves Easier

In countries where infrastructure, like roads, has been damaged, it’s often difficult to know if populations are eating and thriving. Without a means to meet face to face for interviews, remote data collection proves more flexible. This method for gathering data is also more cost effective and quicker. Compare a phone call and technological analysis of data to other methods, such as in-person interviews that cost $20 to $40 per family or transcription of those meetings that might take four to six weeks.

The WFP project is particularly useful in areas of extreme vulnerability and illiteracy. With the mobile food security data collection project, the WFP is able to understand at a more effective level what people need and how to get it to them.

June 25, 2016

Major Hospitals Turn to Mobile Technology

 

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Some of the largest hospitals in the United States are turning to mobile technology as a primary means of communication. These big healthcare facilities are already using mobile health apps and other tech platforms, or they’re planning on it, says a survey put out recently by mHealth consulting firm, Spyglass Consulting Group.

The group surveyed 19 major hospitals in the U.S. and found that 63 percent of them had an mHealth communications platform in place that would support at minimum 500 web-enabled devices, or that they had intentions of employing such a platform in the next 12 to 18 months. The reach for each would be at least 500 mobile devices and smartphones, but some could connect with more than 5,000 devices.

 

For Doctors and Patients

Hospital mHealth strategies and plans put doctors, and patients, in communication with one another through mobile technology. Gregg Malkary, Spyglass founder and managing director, says that mobile devices like smartphones are now replacing desktop computers, landline phones, and pagers as a preferred means of communicating and accessing patient data. The mHealth apps and technology allow for retrieval of important information, and response to pressing matters, from any location at nearly any time. 

 

All Hospital Departments Are On Board

With the integration of mHealth mobile technology into a hospital’s day-to-day routine, physicians, nurses, pharmacists, financial personnel, information technology professions, and ancillary care workers are all able to come on board to best support the care of patients. Patients today are looking at their healthcare options as they would any other choices in any other industry. They’re checking out what hospitals offer and assessing which ones will ultimately make their care easiest. This means they’re often choosing to get treatment done at hospitals that communicate seamlessly between departments, which is where mobile health technology can come in.

 

Security and Reliability

Of course, having access to easy communication and patient data retrieval is not all that’s required when implementing a mobile health technology system. Security and system reliability are crucial. At the 19 big hospitals surveyed, patients and doctors are finding that these needs are being met across the board, throughout the hospital’s departments. From radiology to housekeeping, different professionals at the facilities have their needs met with the current mHealth platforms.

Spyglass also reported that 83 percent of people surveyed said they required a mobile health communication platform that was comprehensive in scope, meaning it worked for them inside of the hospital and out. Seventy-eight percent thought that, for any mHealth platform to succeed, it would need to have a tightly integrated IT infrastructure and be available on a large scale. Out of all the respondents, 50 percent said that the existing tools available to them offer limited options for reporting and analyzing data. 

Malkary stressed that all of the U.S. health provider organizations reported that any smartphone communication system considered would need to be highly reliable, easily manageable, scalable, and support the critical mission of patient communication.

June 24, 2016

Staying HIPAA Compliant Under the New Mobile Guidelines

 

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Text messaging has become a way of life and a primary means of communication, which means that even our doctors are sending us texts regarding prescriptions and other matters concerning our health care. For many, this type of communication is well received and easy to engage in. But with the new convenience comes the need to make sure that mobile messaging is Heath Insurance Portability and Accountability Act (HIPAA) compliant.

Text Messaging and Healthcare Requires Extra Precautions

The Pew Research Center says that almost two thirds of people in the United States own smartphones, which means there’s a good chance that patients and doctors are used to communicating via text messaging. Both of these groups likely feel comfortable exchanging SMS messages in the course of discussing patient orders and treatment. But in a healthcare setting, SMS service takes on extreme importance. 

The Joint Commission recently said it’s acceptable to use text messaging to submit patient orders, within certain parameters, but it cautions that critical steps are needed to remain HIPAA compliant. Firstly, it says that in order for text messaging regarding health to be compliant, people must be happy with the service. According to Al Villarin, MD – a CMIO at IT consulting firm Burwood Group – compliance begins with a contract between the clinical and the technical. To remain compliant, any healthcare tool must fit easily into an existing workflow and be well received by everyone in the loop.

Burwood Group executive director Tim Needham, who oversees healthcare solutions delivery practice, agrees and says that new communications systems succeed only if they can involve the entirely of the participants. Physicians, therefore, must only use technology – in this case SMS services – if they deliver value and are efficient. Otherwise, healthcare practitioners and patients will revert back to the default methods that they know.

 

Careful Consideration of Text Messaging Services Is needed

To remain compliant, it’s important that healthcare facilities and professionals carefully screen potential SMS services to make sure they offer secure communication systems and ease of use. Thankfully, most vendors in this area have focused on security and ease – and therefore HIPAA compliance – for the last few years. They’ve developed tools that seem to be well adopted across departments. Still, finding those sms services that the entire industry takes hold of is another story. This has been difficult; the potential is there to make healthcare communications more organized for all professionals and patients.

As part of the HIPAA compliance evaluation process, it’s imperative that each hospital and physician’s office take the time to analyze the effectiveness of its mobile communications – and then make necessary adjustments if needed. A tool is only as good as its ability to serve the people, and compliance is most likely found when it can be proven that all parties feel satisfied with the service used.

June 23, 2016

SMS Can Help Smokers Kick the Habit

 

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Data collected from multiple recent studies show that SMS messages can help smokers kick their habits. Research focused on smokers receiving encouraging messages like “Be strong” and “You can do it!” revealed that these text interventions are helpful in getting smokers to abstain.

The researchers behind the study used meta analysis, a technique that combines findings from many independent studies, to arrive at their conclusion. The scientific team analyzed 20 manuscripts that documented 22 SMS messaging interventions dealing with curbing smoking in 20 countries. It sought out information about how mHealth text messaging – with a specific health issue in mind – could directly impact decisions made by individuals that could positively impact their states of wellness.

 

mHealth Via SMS Service to Meet People Where They Are

Receiving a personalized message regarding a health issue might be what it takes to get an individual to finally make the connection that choices are contributing to sickness. This is the focus of the mHealth text messages that are delivered straight to those who have agreed to participate in the trial. The SMS messages are short, direct, and supportive comments that remind receives about poor health choices and offer education. They’re messages a friend might send, and more.

The SMS interventions ideally will be adapted to suit the participants’ lives and natural environments. They’ll be on-point, regularly scheduled, convenient reminders to take immediate action toward smoking cessation (and hopefully other bad lifestyle choices in the future).

 

More Research and Trials are Needed

 

The study’s lead researcher, Lori Scott-Sheldon from Brown University, says that the evidence revealed in the trials provides inarguable support for the effectiveness of SMS messaging interventions. She offers that these messages have absolutely reduced smoking behavior, but more research is necessary to understand exactly how the interventions work, why they work, and under what conditions they’re most effective.

The Journal of Medical Internet Research published the study. Scott-Sheldon added that tobacco use is a preventable health issue and one of the leading preventable concerns. This is why, she purports, text messaging shows such promise. The SMS services are low cost, they’re able to reach a wide audience, and they don’t take many resources to implement. The mHealth messages, Sheldon-Scott says, should be a “public health priority” so that smokers can get the intervention they desperately need. 

Since SMS messaging has reached near-market saturation, it makes sense that the technology be used as an easy, cost-effective, and direct means to get health information out to the public – and to hopefully influence individuals in a way that creates immediate positive changes in their lifestyles. 

There are not many groups in the United States, or in the world, who do not have access to text messaging, and therefore the potential for an SMS service like the stop-smoking texts is great. A senior research scientist at The Mirian Hospitals Centres for Behavioural and Preventative Medicine, Beth Bock says that widespread availability of a good stop-smoking program can make a powerful statement – and impact – on public health.

June 17, 2016

Text Ban Lifted by Joint Commission

 

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The Joint Commission - the largest healthcare accreditation body in the United States - announced last month that it will start allowing physicians to make patient orders by text message. The move is a huge victory for MHealth advocates. 

The news was happily received by healthcare providers, who see text messaging as the most efficient and reliable method of communication, and mobile technology developers who can access a potentially huge new market. For both groups, this feels like a long-overdue update to regulations that have hobbled natural progress towards emergent technologies that will ultimately benefit patients.

The changes were made in response to a 2011 FAQ document issued by the Joint Commission, which stated that text message orders were prohibited due to security concerns. In a dramatic reversal of that position, it now says text messaging is permissible within certain parameters.

 

What are the Parameters?

Changes to the regulations reflect a shifting culture in which SMS is the communication platform that most people feel comfortable using. But it’s not open season; the new guidelines don’t simply allow clinicians to send text messages to anyone as part of their job. The Joint Commission has provided a number of specific requirements for organizations using SMS:

 

  • Encrypted messaging
  • A secure registration process
  • Delivery and read receipts
  • Date and time stamps
  • A specified contact list of people authorized to receive and record orders
  • Customized policies and procedures

 

The Joint Commission also recommends that healthcare providers closely track and document the capabilities, limitations and uptake of their SMS platform, and develop a risk-management strategy. 

 

Why Now?

Doctors - like everyone else - have come to rely on smartphones as a tool for optimizing their time and improving communication. Unlike everyone else, the information they need to share is sensitive and highly personal; security is paramount. The healthcare industry is subject to strict regulations, and any new legislation takes a long time to draft, pass and enact. The legal process moves - necessarily - as slowly as it ever has, but technology changes at an ever-increasing rate (subject only to Moore’s Law). This developmental dissonance means there is a significant lag between technology becoming available to consumers, and being ready for use by industries dealing with their private data.

Thankfully, mobile communication legislation is beginning to reflect the realities of the modern world - and this can only be a positive thing for the healthcare industry and all who rely on it.

June 16, 2016

Why Millennials Are So Keen on Text

 

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Today’s young adults aren’t letting go of their phones so much as letting go of the idea of talking on their phones. That’s the growing takeaway from many recent reports that suggest millennials believe texting is more efficient than talking.

 

Multiple Studies Show Gen Y Prefers Texts

New data from the OpenMarket revealed that 76 percent of millennials would rather lose calling options than texting, and that texts are “more convenient” to their lifestyles. 

When it comes to business purposes, most millennials find that receiving texted reminder for payments, appointments, and special promotions is “helpful.”

A poll by Gallup also confirmed that text messaging outranks phone calls as the dominant form of communication among millennials, with 68 percent of 18 to 29-year-olds saying they texted “a lot” the previous day. In the last couple of years, monthly texting among this age group has more than doubled.

 

Why Millennials Are Choosing Texts

So, why are millennials so keen on text messaging? Here are six reasons why millennials won’t pick up the phone.

 

Call Are Presumptuous

One reason is that many see phone calls as overly intrusive or even presumptuous. Phone calls presume that a person needs to drop everything to adhere to another’s agenda. Texting, like email, is a passive form of communication that doesn’t require real-time interaction.

 

Situation Dictates Communication Style

Young adults choose texting as their everyday form of communication. If something exciting happens, such as a wedding or vacation, millennials decide to share that special occasion via Snap Chat or Instagram. But if the subject is serious enough, they will surely pick up the phone.

 

Text Threads Are Like Conversation

Today’s smartphones utilize a system of texts that plays out like normal face-to-face conversations. The folks who talk a lot also text in longer threads. The people who are succinct don’t. If you’re a chatterbox in real life, your phone doesn’t have to slow you down.

 

No Need for Privacy

With social media being such a huge aspect of their world, millennials don’t really care about privacy. In fact, many of them will take part in large group texts to get more input, so even the idea of 1:1 privacy has become an archaic concept. 

 

Planning

While on the topic of group texts, note that millennials use group texting to make plans with friends. It’s convenient and also quick.

 

Superfluous

Phone calls require a lot of airtime and beating around the bush to get to the point of the message. Texting requires individuals to put thoughts into words, enabling them to share only the essential details and get straight to the point.

 

Reaching Millennials With Text Marketing

If you want to tap into the major market of millennials, you’re going to have to utilize text marketing. Thankfully, our professional marketing team at EZ Texting can provide you with the necessary tools and tips to properly engage these young consumers.

Contact us today by calling (800) 753-5732 to learn more.

June 14, 2016

How Mobile Technology Is Boosting Productivity

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We live in a fast-paced, mobile-centric world. This is why many big-name brands are turning their attention to mobile technology to reach consumers. But as customer preferences and behavior spill over into the business workforce, businesses are now utilizing the benefits of these technologies to their advantages. One study in the UK shows that providing mobile apps to workers can boost productivity by 34 percent. The drive in mobility is a key player in the business tech agenda, as more companies are recognizing its value.

Here are a few ways mobile technology is boosting productivity. 

Communication is Key

Like every good business professional knows, communication is a critical part of the success of a company. The integration of mobile devices, such as smartphones and laptops, makes it easier for workers to collaborate and for companies to communicate and connect with staff, vendors and consumers. 

Real-time communication has huge customer service benefits. Responding to consumers in a prompt fashion, offering a greater range of products and services, making product information available to customers, and improving turnaround and service all equate to better business profits, as Air Canada found when it replaced paper processes with interactive mobile devices for ground staff.

Workers benefit, too. From interacting with colleagues while traveling to attending an office meeting from 1,000 miles away, mobile business keeps the lines of communication constantly open. 

Mobile Marketing

Customers now have 24/7 access to their favorite brands via mobile technology. Companies are realizing the value of advertising to on-the-go consumers and now offer advertising and marketing through SMS (text) messaging, banner ads, mobile apps, mobile websites, QR codes, and more. 

Not only can these campaigns be customized to reach a more targeted audience due to software that “reads” the websites and sees what people are seeking on their mobile devices, but it is also helping businesses reach customers from anywhere at any time.

Cloud Commuting

This technology lets companies store data or applications on a remote server that can be accessed by authorized personnel. Employees can then create, view, and share this information to facilitate a variety of tasks, such as banking, virtual meetings, and file sharing. If a company has telecommuting workers, such as employees on maternity leave or vacation, these individuals can have quick and easy access to info that allows them to work from anywhere.

Cost Reductions

The infrastructure to support a mobile workforce is more affordable than equipping a physical office with desktops, servers, printers, and faxes. Allowing workers to have access to training materials, company info, and more can save them (and your business) money on travel, instructors, accommodations, rented office space, and more.

Mobile technology is proven to boost business productivity through connection, cost reduction, and creative mobile marketing. If you want to take advantage of mobile marketing and technology, contact our company today to learn more. 

June 08, 2016

How mHealth Tech Is Helping Stroke Recovery

 

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Each year, nearly 800,000 people experience a new or recurrent stroke—an attack on the brain caused by a loss of blood flow, which can result in disabilities such as memory loss, speech impairment, and limited mobility.  

During a stroke, brain cells lose the blood flow they need to stay alive. When brain cells die, it can cause permanent disability, depending on how serious the stoke was and in what area of the brain blood loss occurred. 

More than two-thirds of stroke survivors will experience some type of disability. For patients recovering from a stroke, therapy is one way to improve the cognitive functions that are often disabled after a serious attack. 

 

Mobile Tech Improves Stroke Recovery 

In a recent study conducted by Constant Therapy, researchers found that stroke survivors who engaged in at-home therapy featuring customized brain rehabilitation software, like an app, increased their cognitive, speech accuracy, and processing speed during recovery. 

Each stroke is different, and each survivor will need different therapy to reconstruct or reconfigure the areas of the brain that suffered damage during the stroke. Constant Therapy has designed an app that allows doctors and caregivers to customize the treatment plan to focus on the different brain areas that control specific brain functions. 

The company analyzed 20 million therapy exercises, as well as 100 million data points. Combining this big data with a mobile platform will continue to improve the customization capabilities of the mHealth program. 

“The more data we collect, the better our algorithms become,” said Keith Cooper, CEO of Constant Therapy.

Plus, having the therapy available in an app, and for various mobile devices, allows patients to maintain therapy programs at home, not just while they’re in the hospital. 

Stoke survivors that incorporated at-home therapies, like Constant Therapy’s app, received 5 times more therapy than those only receiving therapy at a clinic. 

The more survivors engage with the app, the faster and more thorough their recovery. Processing speed in language and cognitive exercise increased more than 80 percent for patients who completed more than 500 experiences on the mHealth app. 

 

mHealth to the Recue 

Commonly referred to as mHealth, mobile technology affords both providers and patients more control over their wellness plans, before and after a catastrophic event like a stroke, heart attack, or other serious medical emergency. 

In fact, it’s estimated that the mHealth solutions market will be worth nearly $60 billion by 2020. This includes an explosion of growth in a number of mobile services focused on monitoring, managing, diagnosing, and recovery therapies for patients and providers. 

The risk of stroke can be reduced by regular exercise, eating well, not smoking, and monitoring blood pressure and cholesterol. Unfortunately, stokes can happen to just about anyone without warning. 

The good news is that we’re getting better at helping survivors get back to normalcy. And with mHealth solutions, you can engage in these treatments from the comfort of home.