16 posts categorized "Studies"

Keywords power successful mobile marketing campaigns. President Barack Obama sent one of the most famous text messages of all time back in August 2008, announcing his pick of Joe Biden for Vice President. Keywords played an essential role in promoting this succesful campaign. At rallies, in commericals, and on the web, Obama and his campaign encouraged supporters to join their Vice Presidential pick alert list by texting the keyword VP to their short code, 62262.

Keywords serve many functions - allowing people to subscribe to your messages (whether they announce Vice Presidential picks or monthly sales) is just one example.

Ready to learn more? Then check out our new white paper, the Ez Guide to Mobile Marketing with Keywords.

We recently published a mobile marketing new case study @ Ez Texting. We profile a succesful restaurant customer, the Couch Tomato Cafe. Here's an excerpt:

Read the entire mobile marketing case study @ Ez Texting.

MediaPost's Marketing Daily predicts a big jump in mobile shopping:

Read the whole article here.

We ran across a very interesting story from across the pond. Click the link for the full article, or read the excerpts below:

An innovative scheme using mobile technology to identify patients at risk of developing cardiovascular disease (CVD) by effectively establishing smoking status has recently proved a success for Hammersmith and Fulham health services in London.

The scheme found that the use of iPLATO Patient Care Messaging to request a patient’s smoking status via text message, resulted in significantly higher response rates than other methods of communication previously used, enabling a patient’s medical record to be updated quickly and efficiently.

According to a study made by the British Heart Foundation, the risk of mortality from any cardiovascular disease is 60% higher in smokers compared to non-smokers, making the identification of this ‘at risk’ group a crucial element in the battle against CVD.

From searches made on their GP system, the surgeries sent out a text message asking patients to text back their current smoking status. Patients who received this message were able to text back their status via a reply text that arrived at the surgery as an email (to a pre-defined surgery email address). The Brook Green Medical Centre, in Hammersmith and Fulham, successfully used the platform and achieved response rates of 49% when requesting smoking status via text message. 

Last week we talked about the National Restaurant Association's new partnership with Fishbowl to deliver mobile coupons to hungry patrons. Among all the hype surrounding mobile, this is truly the "next big thing".

Mobile Marketer featured an article last week, here is an excerpt:

Some form of mobile coupon has been around for most of the decade - at least since SMS became widely available.

But now, at the end of 2008, as consumers want to save a buck or 10, and marketers and retailers are seeking high-impact, low-cost ways of reaching value-seeking consumers, mobile coupons  have finally found their time.  

The convenience of redemption, immediacy of value and efficacy in driving both revenue and feedback provided by mobile coupons are driving that trend; as more businesses embrace the mobile medium as a legitimate marketing portal, the more mCoupons will proliferate among retailers.

To prove this argument, a study by Juniper Research estimated that by 2011, retailers worldwide would be sending out nearly 3 billion coupons to mobile phones.

Each day, the American consumer is exposed to thousands of advertisements, but how many of those do they actually recall? A recent Mobile Response Survey found that mobile/SMS marketing recall rates were extremely high compared to other forms of media.

Some key findings:

58 percent of consumers are interested in receiving mobile coupons.